Excessive packaging of tea once again triggered a hot debate

Last week, the Shanghai Quality Supervision Administration conducted random inspections of tea products on the local market. According to regulations, the porosity of tea packaging should not exceed 45%, but more than 30% of the 142 batches of tea products that were spot checked were unqualified. The Shanghai Bureau of Quality Supervision has asked the relevant units to remove the shelves and stop the sale of related products.

As one of the most commoditized cities in the country, Shanghai's attitude toward and treatment of over-packaged products are likely to be later expanded and used as learning samples by other provinces, regions, and even the whole country.

Fujian is a major tea producing province in the country. What is the packaging situation in the tea market in Fuzhou, the provincial capital?

The reporter recently visited Fuzhou Wuli Pavilion tea wholesale market and a number of brand tea shop stores. Some products are also over-packed, but generally speaking, everyone's attitude toward product packaging tends to be “simple and stylish”.

When a reporter asked whether there was a high-grade packaging box in a tea packaging wholesale store in Fuzhou, the salesperson came up with five packages. Almost every one can only package half a catty of tea, and even one package can only hold two or two tea leaves. Do not look at the size of the box, but the volume is not small. A box called "Zou Pin" is a rigid, square-shaped package with foam and a layer of cloth inside. Judging by the naked eye, the tea jars only account for about half the area of ​​the box.

How is it considered excessive packaging? At present, the Fuzhou market does not seem to have a clear rule. A dealer at the Wuliting tea wholesale market frankly stated that they did not care too much about whether packaging was excessive and they were more concerned with what kind of packaging consumers liked.

"Now the packaging is basically in the 'custom' state." Wang Rui, general manager of Huisheng Packaging Co., Ltd. introduced that Fujian Province still lacks a relevant standard. Tea companies customize packaging according to their own needs. The packaging company can meet customer needs. Production packaging. "But the current packaging trend is also more partial to simple, stylish."

"Previously, Dahong and Da Zi's unwieldy packaging will not be enjoyed by too many people nowadays." Mr. Cheng, a responsible person of a tea company in Fuzhou, introduced that companies will ultimately choose packages based on consumers' preferences. Most consumers nowadays Not very interested in those luxury packaging tea, plus the current high-end tea sales on the market is not very good, high-end, luxury gift box sales will decline, "merchants in order to save costs, will be more biased towards simple packaging."

The reporter visited found that although most tea shops have over-packaged products, the number is not large. The packaging in most tea shops is still simple, and an ordinary long strip gift box can be placed in 3-4 inner boxes, which is 1-2 more than before. Even very simple iron cans account for about a quarter of the proportion.

Related reading Last year, Shanghai passed the local regulations “Some Regulations on Reduction of Commodity Packaging in Shanghai” and implemented it on February 1st this year, which became the first place in the country to limit excessive packaging of goods and promote the reduction of commodity packaging. Sex regulations. Sales of excessively packaged enterprises or individuals shall be ordered by the quality supervision department to stop sales and be corrected within a time limit; if they refuse to stop selling, they shall be fined not less than 2,000 yuan but not more than 20,000 yuan; if the circumstances are serious, the fine shall be between 20,000 yuan and 50,000 yuan. .