The famous tea Biluochun market is a mix of fish and dragons, ranging from a couple of hundred kilograms per kilogram to a thousand or two thousand per kilogram. The prices vary widely, and the phenomenon of spuriousness and shoddyness is plagued by criticism. Biluochun tea really true and false geometry?
The price difference of 6 times tea mixed
Taihu Lake Biluochun is famous in the world, among which Biluochun of Dongting Mountain, which is protected by national origin, is the most precious. Generally speaking, the 2014 Biluochun New Tea prices are the highest in Taihu East and West Hills in Suzhou, with prices ranging from RMB 1,000-2,000 per catty. For example, the price of Biluochun tea originated in the village of Liwan Village, Dongshan Town, Wuzhong District, Suzhou At 1,800 yuan per catty, ordinary one-leaf and one-leaf tea is about 800 yuan per catty, while Biluochun produced in Sichuan, Jiangxi, and Guizhou is generally between 100-500 yuan per catty, and the price gap is huge.
However, the market chaos is chilling. Located in the tea market of the South Ring Road in Suzhou, the original place of origin, some merchants claimed a price of 500 yuan per pound of Biluochun. However, most sales staff think that this is obvious shoddy. Chen Hailongming of Jiudingxiang Tea Co., Ltd. said “Impossibleâ€. He pointed to a bag of tea in his shop and said: “This Sichuan I also have, but it can be cheaper. I have two or three hundred yuan per catty, but all It is not Dongtingshan Biluochun's place of origin."
The tea gift box also has hidden mystery. As can be seen from several tea packaging and distribution points in Jiangsu, high and low grade gift boxes printed with various origin tea labels are readily available. In Hangzhou Menglong tea packaging plant in Suzhou tea packaging direct sales headquarters, the "Dongting Mountain Biluochun" packaging box protected by the origin, according to the material, ranging from 60-100 yuan each, the business Wu said: "This box, as long as Buy it back and put whatever tea you like."
In Nanjing, a famous tea sales department, said that the purchase of tea to give gifts to foreign customers, Suzhou origin Biluochun price is too high, whether to doddle all kinds of tea prices, the merchant Kim said, "can be operated, 1200 yuan per catty And if you combine tea with 200 yuan per catty, you can package it with the original box."
Tea expensive also hurt farmers Biluochun value geometry
Recently, many tea factories in the east-west of Taihu Lake in Wuzhong District of Suzhou have presented this year's "open tea." Suzhou Dongshan Yufeng Tea Factory is located in the Biluo Scenic Area of ​​Dongshan, Taihu Lake. The director of the tea factory Yan Jielong said that this year's Biluochun production area in the Dongting Mountain in the east and west of Dongshan County will be listed for bulk production around March 22nd. The price of Biluochun at the head of the Yufeng Tea Factory is At 3,000 yuan per catty, the average Biluochun price is generally around one thousand yuan.
Members of the National Tea Standardization Technical Committee and Secretary of the Biluochun Tea Industry Association of Dongtingshan District, Wuzhong District of Suzhou City, introduced that Biluochun is roughly divided into five grades: special grade, special grade 2, first grade, second grade, and third grade. The levels have different prices.
Ji Xiaoming, Yan Jielong, and Others took special grade tea as an example and calculated the book for us: Usually, 10 kg of Maocha can be selected for about 1.5-3 kg of special grade tea. The purchase price of Maocha is about 65 yuan per catty. That is, the acquisition cost for each tier-one special tea is 200-400 yuan; the picking cost for a kilocalorie-level tea is about 700 yuan; and the cost is 80-100 yuan per jin; plus fixed assets, equipment, hydropower, etc. Investment, the cost of a special tea in the tea factory is about 2,000 yuan. "Usually we ship at 2,500 yuan, plus the circulation of all levels, special grade tea is priced at 3,000 yuan per catty."
Jin Zumin, a member of the Wuzhong District Cooperative in Wuzhong District, has 9 acres of tea plants in his home. During the picking season, four workers are invited to pick them. Kim Zumin reluctantly said, “The purchase price of Maocha is not high, and now the teabags are eaten and packaged, and the daily wage is about RMB 110. Taking 2.5 pounds of tea per person per day, it can be sold for more than 160 yuan. How much money can't be earned."
Some farmers in Wuzhong District also confirmed this statement. In the early morning, Xu, a tea farmer from the Shuangwan Village in Wuzhong District, was introduced. Affected by the high temperature and drought last summer, the tea plantation in the home was reduced by about half. With the disruption of the market by tea, the tea farmers were even more unprofitable.
A small number of farmers have refused to pick because they want to protect costs, counter market chaos, and even leave the tea dead.
Do not let Biluochun experience bitterness again
In 2002, the General Administration of Quality Supervision, Inspection and Quarantine formally approved the Dongting Mountain Biluochun Tea to implement the protection of products originating in the region, and its scope is designated as the administrative area under the jurisdiction of Dongshan Town and Xishan Town (Cashing Town) in Wuzhong District of Suzhou City. This also means Only Biluochun tea produced by Dongshan and Xishan of Taihu Lake in Suzhou can be used to paste a comprehensive anti-counterfeiting mark on the outer packaging. Even tea produced in other parts of Suzhou cannot be called Dongting Mountain Biluochun.
China's current system of product protection for origin guarantees product quality and features by determining product production conditions and production standards. It also clearly stipulates that producers outside the scope of origin should not own or counterfeit special signs to ensure and enhance products. The popularity and added value.
However, Liu Longjun, director of the Wuzhong District Agriculture Bureau in Suzhou City, believes that the protection of origin involves many interests such as tea producers, tea companies, consumers, and local governments. At present, the quality supervision system of the tea market is not perfect, and supervision is not yet in place. Caused by the emergence of tea industry abuse signs on the market, vendors "free rider" and other undesirable phenomena.
Yang Zhongxing, deputy mayor of the Dongshan Town People's Government in Wuzhong District, Suzhou City, who has been engaged in many years of agricultural work, said that some enterprises and businesses weigh heavily on economic interests and protect brand protection, and they only want to enjoy the benefits of protection of origin, and are unwilling to strengthen protection. To increase brand influence and fulfill obligations will ultimately damage the brand image and lose the brand value.
Ji Xiaoming believes that in order to strengthen the protection of Bi Luochun's products of origin, the relevant departments and tea associations must formulate longer-term brand development plans, further establish and improve the quality standard system and quality inspection and control system, and in particular, strengthen the responsibilities of relevant enterprises and merchants. Awareness and brand protection obligations, strengthen the day-to-day supervision and anti-counterfeiting rights protection work on the implementation of standards, the printing and use of protection marks, and strengthen the punishment of producers and operators who misuse and use protection marks.
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