[Depth] Five major trends in the future of digital healthcare

The first trend: "Intelligent Automation"

This concept covers a range of tools to help humans liberate themselves from the enormous human input of the medical system, but this is not to say that it is a complete replacement for human beings, and it is even more impossible to eliminate humans.

“What we really should talk about is how to use new technologies such as computers and artificial intelligence, integrate them into human work, make human activities more efficient, and get better results. So this is a The era of integration of humans and technology, not human beings replaced by machines," Safavi said.

Safavi cited an example of a British company called SilverCloud Health. After the psychiatric patients have left the clinic, the company's technology can help them. “This technology was originally developed in the lab and later found to use computer-based algorithms to treat mental illnesses such as depression. But one problem is that people don’t accept this simple technology because they really What I want is to interact with humans. The products developed by SilverCloud are for real medical practitioners to use, so when patients go out of the clinic, they can also have the opportunity to interact with the doctor to get treatment advice."

The second trend is “mobile labor”

The background of this concept is the virtualization and decentralization of healthcare, where service providers can work anywhere, and healthcare companies have access to more potential employees and partners. But this trend is not without challenges.

“We may have a mobile workforce, but we don’t have the relevant labor laws. In the US, there are 50 different laws and regulations for physicians in our 50 states.” Sarasohn-Kahn talked about the difficulties faced by the mobile workforce. In addition, medical reimbursement and payment in different states remains a huge challenge. In many places, the network is not smooth, which greatly limits the access and working place of health care workers.

The third trend is "platform economy"

Safavi believes this is the result of two small trends: platform technology and eco-economy. “In terms of technology, we move from discrete technology to what we call the platform. The platform is a true framework that allows multiple technologies to work together. In the business economy, our economy is more based on multiple participants. Value, not a single participant, we call it eco-economy. When you have platform technology and eco-economy, you have a platform economy."

He cited the example of Apple. He believes that Apple makes good use of platform technology and ecological economy, which provides great value to users. “What users want is a streamlined, seamlessly docked, and experienced product, just like personal customization. But they don’t really care about the platform, it’s the support behind it.”

Accenture’s fourth trend is “foreseeable spoilers”

Health care will be disrupted by new innovators. If we look closely, we will find that other areas are also spoiled by the same technology. If stakeholders are able to adapt to these trends, they can avoid being abandoned by new technologies. This change may come from outside the health system or from within.

“Interestingly, this new technology and platform suddenly gives people outside the health care system the opportunity to make big changes in this area and completely change the original system. Let's take a look at what Uber does in the medical field. The facts show that many people at home want products or services to be delivered to the door, such as drugs, vaccines, etc. Many nurses who provide on-site services need to take a taxi, so Uber chooses to provide logistical support to enter the medical field, which makes many medical services It can be done at the patient's home, and it changes the entire health care system," Safavi said.

The last trend of Accenture is "digital trust"

This is related to privacy. Sarasohn-Kahn and Savafi discuss how companies can win the trust of consumers and have a moral responsibility for patient data.

“We got a Federal Trade Commission document last year that pointed out that health data should be used in a shared environment. So if your service generates health-related data, then consumers want it to be relevant. It is used in the health sector. If it flows to third-party brokers and is used, it is illegal.” Sarasohn-Kahn believes that the key now is for companies to win the trust of users.

Sarasohn-Kahn believes that if companies can consistently protect the interests of their users, they will eventually gain market recognition. Like companies in other fields, true trust and customer loyalty can only be nurtured in real work.

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