[Viewpoint] Internet medical new outlet: "Energy" primary care

2016 is undoubtedly the low tide of Internet medical entrepreneurship in the past three years. Except for a few leading companies in the segment, it is still able to obtain capital enthusiasm. Most companies are struggling in the financing of A or B rounds. The media generally interprets the capital as a cold winter, and the investment institutions tighten their belts and only do not vote.

In fact, from the perspective of investors, there are three main reasons.

1) The entrepreneurial project model is similar. Most of them are an app that simply connects doctors and patients. After the company enters the A or B round, the investment institution will only select the first or second enterprise in the same segment;

2) The service provided to users lacks core medical value. Under the free Internet model, there is no further value-added service space, and the business model has hesitated investors in the macro environment of capital winter;

3) The cyclical game between investors and entrepreneurs. Under the â€œcool summerâ€ capital, entrepreneurs have strong bargaining power. In the cold winter, investors gain the advantage of waiting for low prices.

Medical care itself is a safe-haven industry in the capital market. Its rigid demand, sustained growth, and long-term volatility determine the value of long-term investment. Under the cold winter of capital, funds will only flow more to the medical industry . This time, the Internet medical treatment is cold, and it is actually accompanied by the return to hot spots in the field of innovative hard technology such as precision medicine .

Then the question is coming, is there any opportunity for Internet medical entrepreneurship, and where is the new outlet?

To sum up in one word, it is to "energy" primary care.

China's national policy for medical reform has been transferred to â€œgrading diagnosis and treatmentâ€. The most prominent assessment index is that the proportion of diagnosis and treatment in grassroots medical and health institutions accounts for 65% of the total number of medical treatments, and the rate of medical treatment in the county has increased to about 90%.

The challenge here is very big. The core problem is that the county medical supply is insufficient, the doctors have a large gap (the general practitioner gap is half) and the quality is low (there is no Dr at the grassroots level, and the misdiagnosis rate is more than double that of the urban hospital). As a result, the starting point of thinking about Internet medical entrepreneurship has become clear: how to â€œenableâ€ primary health care?

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