Positioning "Medical Tmall", Huiyi Online won the A-round investment of RMB 20 million from Zhejiang Silver Capital

On September 1st, the A-share listed company and Jiajia Co., Ltd. announced that they would abandon the right of first-party replenishment of the affiliated company. At the same time, Zheyin Capital plans to invest 20 million yuan in the online medical network.

According to the announcement, Huiyi Online is a subsidiary of Hejia Co., Ltd., which invested RMB 6 million in 2015. After the completion of this capital increase, the shareholding ratio of Hejia Shares to Huiyi Online will be changed from 20% to 18%.

However, He Yi, CEO of Huiyi Online, revealed that the A round of financing has not completely ended, and there will be heavyweight investors and Zheyin Capital entering the same valuation.

According to a 36-year interview, Huiyi Online is a third-party Internet medical service platform that locates “Medical Tmall”, which provides technical back-office for each hospital. Each hospital is like a Tmall brand store, which is operated by the hospital itself. . The hospital can arrange doctors to provide online video consultation services to patients according to the scheduling system. In the 1.0 version of HuiMed Online, in addition to video consultation, there are online reading, follow-up management and other functions.

He Yi introduced that the current version 2.0 enriches the online consultation of the B2C model and the online consultation of the B2B2C model, which can meet the needs of different levels of hospitals and patients. At the same time, Huiyi Online has also added live and post bar functions.

The live broadcast function is mainly used in three aspects: academic exchanges, training, information sharing between large hospitals and small hospitals, academic conference training for major pharmaceutical companies and hospitals, doctors, and doctor-patient interactions by famous doctors.

There are 3 sub-modules in the post function: hospital strategy, covering registration, clinic, doctor and department, catering, surrounding and other comprehensive information, a bit like "hospital version of the public comment"; Tucao, patients can meet their own experience during the treatment Issues of opinions and opinions; disease encyclopedia, according to the disease for the user to carry out knowledge science.

"Our live broadcast is a professional medical model, not taking the red route. Post it is against the Baidu Post, but we want to make a more professional and interactive community with no commercial interests."

Hui medical online version 2.0 APP screenshot

He Yi revealed that Huiyi Online has signed 178 hospitals, 68 of which have been online, and maintain the online speed of 3~4 per week. The registered users are around 70,000, and the number of consultations is 80~90% per month. The speed is growing.

Due to the low frequency of medical APP use, Huiyi Online did not think about the promotion of large-scale, but mainly promoted in hospital hospitals. Previously, the consultation and daily activities were relatively low. After adding the live broadcast and post function, HuiMian Online will improve and optimize the user's daily life through operation, and finally form a guide for the video consultation business.

After obtaining a new round of financing, HuiMian Online will exert two major aspects:

1. Product optimization, continue to develop artificial intelligence medical aids.

"We are not a simple app, but a system that combines Internet tools with medical information tools. We hope to add more features to the hospital to support the doctor's clinical decision-making, including 3D visualization and digital pathology. Etc. For the client side, we want to do better in product architecture, process optimization, and user experience."

2. Increase the construction of the operating system

In addition to Tibet, Qinghai, and Xinjiang, Huifei Online's business is basically covered in China, and there are patrol personnel in hospitals in more than 30 provinces and cities. In addition to domestic business, HuiMian Online has signed cooperation agreements with top medical institutions in Hong Kong, South Korea, the United States, and India, and its business has been launched. In the next step, HuiMian Online will further improve its operating system.

The reason why he chooses Zheyin Capital, He Yi said that Zheyin Capital is a strategic partner of Hejia Co., and is also very experienced in capital operation. Moreover, during the process of online communication and negotiation between them and the medical doctors, the conditions proposed were relatively loose, and there was no excessive demand for the short-term profit of Huiyi Online.

"We don't have much thought about financing in the future. We don't have much financial pressure, and we also hope to have a strong self-hematopoietic function, so that enterprises can achieve independent development at an early date, instead of simply relying on financing and valuation."

He Yi said that the biggest significance of this financing is that the market has given the basic pricing of Huiyi Online. After all, in the past, Hui Medical Online grew under the operation of listed companies. The entry of Zheyin Capital represents the recognition of the capital market online by the capital market and gives its functional value assessment. "Listed companies voluntarily give up the priority of capital increase, but also hope that we have a more complete equity and management structure, can develop in accordance with the direction of an Internet company, we also appreciate the tolerance and generosity of listed companies."

In addition, He Yi believes that getting financing in the cold winter of capital is inspiring for both the industry and the medical online.