The good news of medical e-commerce continues, and the policy continues to increase the positive guidance of medical e-commerce.
The trajectory of medical e-commerce can be traced back to the "Interim Regulations on the Examination and Approval of Internet Drug Trading Services" promulgated in 2005. At that time, the Internet drug transactions, including the pharmaceutical industry, circulation enterprises, operating enterprises, hospitals, etc., were exchanged through the Internet platform. , matching transactions, and providing online purchase channels for individual consumers. Today, the concept of pharmaceutical e-commerce has gradually expanded, resulting in a series of new drugs-based services such as pharmaceutical marketing, pharmaceutical O2O, medicinal materials trading, and pharmacy services.
The author combed the active enterprises in the medical e-commerce industry, produced the map of the pharmaceutical e-commerce industry, and selected several representative pharmaceutical e-commerce companies to conduct sample analysis, and brought you a text to understand the medical e-commerce.
Overview: Market size is nearly 100 billion
Firstly, the knowledge about the Internet Drug Trading Service Qualification Certificate will be popularized. The certificate is issued by the State Food and Drug Administration to the Internet drug trading service enterprises, and is divided into three types: A, B and C. Among them, the A certificate is approved by the State Food and Drug Administration. A licensed enterprise is a third-party trading service platform for drugs (providing information services for pharmaceutical companies, operating enterprises, and medical institutions), and may not provide drug sales to individual consumers. The B certificate is examined and approved by the local food and drug supervision. The certificated enterprises are generally pharmaceutical companies and circulation enterprises, which facilitates Internet drug transactions with pharmaceutical companies outside their own. The C certificate is also subject to local approval. The applicant is a chain pharmacy. The service method is an online pharmacy, which provides online sales to individual consumers.
As of January 2017, there were 41 A-certificate companies, 195 B-certified companies, and 598 C-certified companies. On January 21, the State Council issued an administrative decision, canceled the examination of medical E-commerce B and C certificates, and liberalized the entry barrier for medical e-commerce.
In terms of scale, the proportion of pharmaceutical e-commerce market in the pharmaceutical terminal market is not high, but the growth rate is very high.
According to the data of Zhongkang CMH, pharmaceutical e-commerce has maintained a growth of six years, and the scale of online pharmacies (B2C) alone has exceeded 10 billion. Among them, the overall size of online pharmacies reached 11 billion in 2015, an increase of 52.8% compared with 2014. It is estimated that the total size of online pharmacies in 2016 will reach 16 billion, an increase of 45.5%.
In terms of B2B, affected by “separation of medicines†and “two-vote systemâ€, pharmaceutical companies and distribution companies have made efforts to build their own e-commerce platforms. However, the current medical B2B is still in its infancy, and the service targets are mainly chain-linked pharmacies and clinics. It has not yet penetrated into the hospital bidding procurement system. With the promotion of the “two-vote systemâ€, socialized drug procurement or bring to the medical B2B. Expansion capacity.
Based on data from the Prospective Institute and related consulting organizations, we have compiled data on the overall market size of pharmaceutical e-commerce (B2B and B2C). It is expected that after 2017, the total size of pharmaceutical e-commerce will exceed 100 billion.
Source of data: Arterial network research
Industry scanning: circulation, retail is the main force
Data source: Arterial network editing
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