Although "wearable devices" suddenly entered the public eye, it is actually nothing new. Many products in the medical world are the most mature branches of wearable devices, and can be traced to heart pacemakers and heart stents. With the concept of "wearable devices" being popular, traditional medical devices such as Bao Laite, David Medical , and Jiu'an Medical are actively testing wearable devices in the sense of the Internet of Things. For example, Jiu'an Medical has developed a smart blood pressure monitor connected to WeChat, and Sannuo Bio has developed a blood glucose meter that is equipped with a mobile phone.
"Wearable devices" became the new darling of the scientific and technological community in 2014, the popular fried chicken in the investment community. The industry generally believes that wearable devices will become the "fourth screen" after TV, PC, and mobile phones. According to market research firm Canalys, in 2014, 8 million smart bracelets will be sold globally, and by 2015, sales figures will increase to 23 million. By 2017, sales volume is likely to exceed 45 million, when the global market will be Sales will reach $15.5 billion. iResearch expects that China's wearable device market will reach 40 million units in 2015, and the market size will reach 11.49 billion yuan.
In fact, the Internet of Things industry generally believes that the medical and health field will become the first big opportunity for wearable devices, and wearable devices will also reshape the industrial structure in the medical device field. Wearable devices are posing a major challenge to the medical industry . In the future, diagnostics, monitoring, treatment, and drug delivery will all be fully intelligent. Summarizing the investment dynamics in 2014, investments in wearable devices are increasingly concentrated in the health care sector. In March of this year, the mobile health startup "37 Health" received 10 million yuan in the angel round financing, and its product is the blood pressure butler APP. 37 Health is working with several sphygmomanometer manufacturers in China to try to establish a “soft + hard†business model.
The A round of RMB 60 million financing of the network is also related to medical health. The products of the network include the community, sports app, wristband, Bluetooth scale, etc. Users can monitor their sports and sleep status through the wearable device of the network, and establish personal health files in the cloud.
In addition to domestic startups, international electronics giants are turning their attention to healthy wearables without exception. LG released the Lifeband Touch Smart Bracelet at CES 2014, which records the number of steps, speed and distance traveled by the user through internal sensors and calculates physiological health data such as calories burned during exercise. In addition, it is also possible to measure the user's blood pressure, heart rate and even pulse.
Sony's SmartBand, also released at CES, also focuses on health. This smart bracelet can track and record users' physical activity data, such as long-distance travel, sleep, bathing, cycling or walking.
Why do all companies that make wearable devices choose health as an entry point? On the one hand, medical health problems have always been a pain point for Chinese people. The aging is increasing, the number of sub-healthy people is increasing, and the mobility of the population is rising. All of them make healthy wearable devices a must for many Chinese. They need to know the family's body in real time. On the other hand, traditional medical care has many shortcomings and limitations. Healthy wearable devices present very obvious market opportunities and business models, which will make health demand the number one in wearable devices for the foreseeable future. Hot areas.
Compared with smart watches, smart bracelets, etc., everyone can have, but everyone does not have to have products, the main health wearable devices are undoubtedly more clearly positioned, more touching the user's pain points. Especially when people are sick or physically uncomfortable, users' attention to health is unprecedented, and wearable devices with health needs are more likely to impress users.
For example, Intel is trying to use a wearable device such as a smart watch to monitor the condition of Parkinson's patients and collect relevant data to share with researchers. In the past, many clinical treatments were too subjective because the patient might tell the doctor a few minutes of heart tremor, but in fact the tremor may only last a few seconds. With smart wearables, patients and clinicians get more accurate data and real-time monitoring.
Chinese local manufacturers have also introduced similar smart wearable devices for specific conditions. Many children don't express when they have a fever, but they are very difficult to burn. In response to such a scenario, Ruiren Medical has introduced an intelligent thermometer that allows parents to monitor their body temperature in real time by simply attaching it to their child's armpits. Once the child's temperature exceeds the alarm temperature, parents can get a reminder on the phone. The phone has been recording changes in the child's temperature, which can also help the doctor's diagnosis. Zheng Shibin, co-founder of Ruiren Medical, said that although this usage scenario makes this device not suitable for everyone, this positioning gives this product a clear target audience. Their biggest challenge now is not to worry about not having users, but how to let target users know about their products.
However, it is undeniable that the current healthy wearable devices are still niche products. The sales figures in the market have poured cold water on healthy wearable devices. Most importantly, after many users purchase the equipment, the usage rate is not optimistic. We have to question, do we really need so many healthy wearables? Are these devices really necessary for us?
An interesting phenomenon is that almost all health wearable products require extremely high data accuracy, but almost all manufacturers believe that current data accuracy is the biggest problem for wearable devices. According to a report by Caixin.com, wearable devices need to integrate a variety of sensors, including accelerometers, gyroscopes, ambient temperature sensors, etc. If the device is at a certain distance from the human body, it is quite difficult to maintain data accuracy. At present, the sensor is greatly affected by the environment, and the measurement error is also large. The technology is a big bottleneck. Current healthy wearable devices have more cool ingredients and have lower medical accuracy and professionalism.
The more deadly question is: When can healthy wearable devices get out of the elite circle and enter the general public? A program on NBC Television in the United States pointed out that smart watches, smart bracelets and other devices that allow patients to self-measure and analyze are indeed good for some chronic diseases, but this does not mean that smart wearable devices can help people become healthy. These devices do push people in the right direction, but the problem is that people often give up, lose, and damage their wearables. According to market research firm Endeavor Partners, about one-third of wearable device owners will abandon them within six months. If you think about weight loss recipes, you know that hundreds of weight loss recipes are on the shelves every year, but how many people will follow them after reading them? People tend to be greedy and fresh about those new information and ideas, and most people will quit halfway. Those who can persist are often those who are physically good.
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