Smart wearable device maker Jawbone recently planned to sell itself to a hardware manufacturer, and its executives have had several exchanges with potential buyers.
Jawbone was founded in 1999 in Silicon Valley, USA, and was founded by Hosain Rahman and Alexander Asseily. Around the year of 2011, with Silicon Valley as the center, wearable devices began the commercialization process with the sports bracelet as the entry point. Jawbone released the UP series of healthy sports bracelets and is considered the leader in this field. The company has raised 13 times in total for 17 years, with a total financing of 983 million US dollars. In the near future, it plans to sell itself to a hardware manufacturer. What is the cause of its death?
1, the product itself is not fully functional
Around the year of 2011, with Silicon Valley as the center, wearable devices began the commercialization process with the sports bracelet as the entry point. At the time, Jawbone CEO Hosain Rahman was full of expectations for this market, hoping to impress consumers by making fashion, waterproof, and smartphone-connected products that lasted for a long time.
The first generation of the UP bracelet, launched in 2011, was quickly removed from the market after a short period of time. Finally, the official had to stop selling and compensate the consumers who had purchased it.
In 2012, the new version of the UP bracelet was launched, and its unique design was welcomed by the market, but it did not implement wireless synchronization.
In the UP2 launched in 2013, it was optimized on the basis of the original, and the function of wireless synchronization was added, but there was no waterproof function.
In 2015, UP3 was released at the same time as the new flagship UP4, with only the “splash-proof†function. It is understood that there are corresponding sensors in UP3, but there is no respiratory monitoring, passive heart rate and other functions.
The UP series of smart bracelets in each time period will encounter problems that are not fully functional and cannot be loved by consumers.
Polyester First Aid Bag,First Aid Kit Eva Bag,Home Emergency Care Bag,Small Convenient First Aid Kit
Shaoxing Weijian Medical Supplies Co.,Ltd. , https://www.wetourmedical.com