Internet medical treatment , which was the most promising blue ocean a few years ago, is now experiencing a wave of waves. According to the arterial network research, from 2011 to 2016, a total of 1,134 Internet + medical companies were born in China, which were distributed in the fields of health care, medical treatment, specialist services, medical information , and biotechnology. In the past five years, 533 companies have been financed, of which 66 have died, and the industry mortality rate is 12.38%.
Internet medical is booming? Recently, the reporter interviewed experts in relevant fields on this issue and learned that instead of saying that Internet medical treatment is ebbing, it is better to describe it as "regressing fever." After the overheated bubble burst, some Internet medical companies are unable to find a better profit model, and investors are eager to make a difference; in contrast, the Internet medical model that is in line with the direction of medical reform, such as the sub-segment led by hard technology, is improving. Efficient data analysis companies are welcoming long-term benign development after “refining feverâ€.
Auxiliary service classes are easily eliminated
According to statistics: In 2011, some Internet medical enterprises were born. Due to early entry and less competition, they were concerned by investors. In 2012, the number of newly established enterprises increased, but the total financing amount was not high; in 2013 and 2014, Internet medical treatment The highest peak of development, the number of enterprises, the amount of financing to achieve double high; in 2015, although the number of Internet medical enterprises is large, but due to late start, industry competition, there are not many companies that have achieved rapid development.
“Some people describe the current winter season in the industry. In my opinion, it is more like a bubble burst.†Wang Yunxia, ​​a partner of Baichuan Medical Exchange, said. The overheating of a year or two ago has its objective factors, the big health industry + mobile medical + hot money in the market, and multiple factors have caused Internet medical care to become a popular outlet. “Capital must chase profits. After sustained high fever, companies that cannot find a better development model can only face elimination.â€
Cai Jiangnan, director of the Center for Health Management and Policy at CEIBS, believes that Internet medical services can be divided into two parts: medical assistance and medical core. “such as registration, payment, online consultation, etc., these are auxiliary medical services; and telemedicine , including online prescription, remote imaging diagnosis, remote operation of surgical robots, etc., is the core link, and is an Internet presentation method of medical itself. ."
Under the big waves, the Internet medical enterprises that are positioned in the auxiliary link field are the most likely to be eliminated. Example of Internet medical expert Wu Hao: From 2011 to the present, among the Internet medical companies that are “death†in the market, intermediary companies account for the largest proportion. The reason for this is to use the entrepreneurial opportunity brought about by information asymmetry. As the information is perfected, its substitutability is inevitably presented and eventually eliminated by the market. In addition, some Internet medical companies with purely doctoral tools have been replaced by Internet practice applications within medical institutions, and their living conditions are not optimistic.
Broad prospects for intellectual property
After the high tide, the industry's development has gradually precipitated, and it is in a "polarization" situation. Wang Yunxia said that on the one hand, platform-based enterprises have entered the golden period due to the support of big data and large hospitals. For example, Wanda Information, Hangzhou Entrepreneur Software, relying on large hospitals as a technology platform, accumulating data, laying the groundwork for building an Internet health service system in the future; the US Health will accumulate data through large-scale physical examinations, and future development data analysis will also have Bottom gas. On the other hand, small businesses in the specialist field are also emerging. For example, with hard technology as the lead, focus on rehabilitation and respiratory sensor Internet medical companies.
Experts believe that "if you are divided into organizations that are engaged in Internet medical care, one is an Internet company, and the other is a medical institution itself." Pure Internet companies are involved in Internet medical care, and most of them only involve auxiliary links such as registration, payment, and online consultation. The profitable business model is indeed difficult to achieve, which is the main problem faced by many Internet medical companies at this stage. For example, Wu Yu, Dr. Chun Yu, a good doctor online, etc., similar to Internet medical companies, because of the early start and continued follow-up of the project, entered a virtuous circle, and later it is much more difficult to develop. In addition, intellectual property Internet medical companies, because of the non-replicable replacement, relatively high survival rate, such as graphic recognition, face recognition and other core technology companies, have tasted the sweetness brought by technological innovation.
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