Successful entrepreneurship and investment have one thing in common: they can neither break away from the wave and take a different approach, but also find markets that are unoccupied and have promising prospects. However, in the development of Internet medical care , we have seen a strange phenomenon. Although the health products have been sought after by the development of the Internet and the financing cases have continued, the development of the health information providing platform has been stagnant. Can't help but wonder why the platform is slow to develop?
The medical health information puzzle, the "unsatisfactory" food "a pity"?
There is currently no integrated professional platform for online medical information . From the perspective of its development history, different types of online health information platforms are more or less problematic, and the development of the long-term profitability and resource integration is quite unsatisfactory.
First, the commercialization of the engine platform based on search resources is serious.
The early days of the Internet were dominated by the development of search engines, so search engines have become the main source of information for people to obtain health information. For this type of platform, health information not only enriches the content category of the platform, increases the traffic of the platform, but also helps the search platform to realize traffic.
The search platform cooperates with medical products by developing health information, and combines content production and interests to maximize the benefits of the platform. This kind of front-end production content, the back-end profitable business model is right at the beginning.
However, with the development of the platform in the later stage, the issue of interest-oriented rather than specialized has become increasingly apparent. On the one hand, the information platform is becoming more and more commercialized, placing advertisements and ordinary information in an information flow, which makes the information more difficult to distinguish and more serious, and consumes the trust of users; on the other hand, the platform ignores the management of health information. The qualifications, capabilities, and credibility of the service objects have not been verified and dig deep, thus misleading users to use medical products that may be irregular. The sensational "Weize Zexi incident" also has such factors, which in turn affects the reputation and benign development of the entire industry.
Second, the social platform based on collective resources lacks a corresponding review mechanism, and the degree of specialization is not high.
Another platform for a large collection of medical information development is the social platform. This platform has occupied people's daily life and has become an important channel for people to obtain information. The above does have relatively professional content and large IP, so it has a certain weight in people's minds. However, a social platform that lacks a corresponding review mechanism is like a hodgepodge with a wide variety of medical content and advertisements.
The health information released by the traffic-driven social platform relies on the user's spontaneous production. The platform cannot guarantee the reliability of the information source, the security and professionalism of the content. There is no professional doctor to review the content published on the platform, and it is impossible to effectively screen the health content. As a result, the health medical content on the platform is difficult to distinguish and the content is credible, which makes it easy for users to question and influence such platforms. The professionalization of the entire industry.
Third, the health platform with professional resources such as Good Doctor and Chun Yu Doctor is diversified, resource concentration is insufficient, and health information is small and not complete.
The concept of "Internet + medical" has made more and more people turn their attention to the medical industry . Many health platforms such as Dr. Hu and Dr. Chun Yu have cultivated Internet medical care. The rich professional resources of the platform have added a lot of help to health information. The rapid development of health information.
However, with the development of the platform, the focus of the later stage has shifted. The platform for the development of health information dissemination has gradually focused on online consultation, doctor information inquiry, appointment, etc., and has low attention to health information, platform health. The information is small and incomplete, and the scope for users' reference is small, which leads to the underutilization of the professional resources of the entire industry, which is not conducive to the sustainable development of the medical information industry.
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