Release date: 2015-11-06
Two rounds of financing of RMB 250 million were announced within three months. Gao Yue, the CEO of Fast Drug Delivery, said that their "best time" has not yet arrived.
"Replication" Jingdong mode
The time-consuming and costly idea of ​​spending money on building a pharmacy is a consensus that Gao Yue and his partners will soon reach on the drug delivery market.
“A (cooperative) pharmacy is relatively safe and stable with our cooperation from 10 to 20 times a day, but as the business volume rises, they can't keep up with their energy, and the offline business is almost paralyzed, affecting their own pharmacies. The business, the competitive relationship goes beyond the cooperative relationship, and often no longer willing to cooperate." Gao Yue said in an exclusive interview with the "First Financial Daily".
In fact, after the first round of performances of the drug delivery apps ushered in, the "pick-ups" of the cooperative pharmacies are the problems they face together.
Shi Lichen, the person in charge of Dingchen Medical Management Consulting Center, pointed out that the traditional drug delivery mode must allow all parties to the cooperation to have a reasonable distribution of benefits, especially the pharmacy must be the "maximum benefit winner" in the O2O model, otherwise an imitation taxi software The grab mode is hard to cause pharmacy interest.
“Pharmacy operators often call us directly and say they don’t do it.†Gao Yue recalled to reporters that in the early stage of rapid business growth, this form of cooperation that may be dissolved at any time and the simultaneous management problems almost became theirs. Biggest difficulty.
The self-built pharmacy has become the first "hard" decision that must be made in the first year of the establishment of the "one-hour delivery" app "quick delivery".
In September 2015, the company announced that it had announced the B round of financing of 200 million yuan. On June 22, the company just announced a round of financing of 50 million yuan.
According to the information disclosed by the company, the B round of financing will be used to deepen the line, speed up the opening of the warehouse, and, as most people in the industry speculate, choose to operate upstream pharmacies in the business chain and build self-operated pharmacies. However, it also stressed that it will not follow the traditional chain pharmacy model, and instead adopt the Jingdong model, to build a large warehouse form as a source of pharmacy supply, and to replenish the supply to regional pharmacies.
Gao Yue believes that “cooperating directly with branded pharmaceutical companies in the upstream to ensure the stability of supply and price, and at the same time, the “Internet transformation†of self-operated pharmacies, increasing order density, optimizing business processes and operational efficiency, and improving the user experience; As a source of single pharmacy supply, warehouses are constantly replenishing supplies to regional pharmacies.†He told reporters, “In fact, this is actually a lot of money.â€
It is reported that the peak of the fast drug delivery business was 7,000 singles, and the average daily business singularity was 4,000 to 5,000. After adopting the “pharmacy + Internet†model, each self-operated pharmacy can carry orders up 15 times, only 17 in Beijing. The pharmacy store can carry a single amount of up to 34,000 to 51,000.
As for the cost problem that is generally worried about the market, Gao Yue disclosed to the “First Financial Daily†that they set up a self-operated pharmacy in the 50 square kilometer area.
At the same time, the construction of the warehouse form as the source of pharmacy supply, and constantly replenish the supply to regional pharmacies, to ensure that users can purchase the required drugs anytime, anywhere, without the shortage of goods.
In fact, after self-built warehouse-type pharmacies, not only will the amount of each delivery be increased to 7-8, which will improve the efficiency of drug delivery. Compared with the previous drug delivery mode, the investment is reduced to one-fifth. The output is five times the original.
“We chose the cheapest place in the most important section of the Fifth Ring Road in Beijing, such as the International Trade Circle. Under the rent of 4, 50,000 yuan a month, we found 12,000 yuan/month in the community; In Guangzhou's Pearl River New City, the surrounding storefront is 100,000 yuan / month, our house is only 8,000 yuan." He said.
Gao Yue told reporters that after taking this pharmacy as a warehousing and logistics center, the original pharmacy staff only need to be reduced to 1 or 2 people, doing warehouse sorting work, and saving labor costs. The unified management and timely deployment of all logistics and warehousing in the system has improved the actual efficiency in the effect, and the cost is reduced compared with the pharmacy cooperation mode.
According to the data given by the fast party, the Beijing business covers the five rings and is cut into 18 areas. The daily order quantity is close to 2000, and the customer unit price is about 40 yuan, and the cost per order is 4 to 5 yuan. The offline distribution team has a total of 100 people, each of whom can deliver 60 orders per day, and more than 100 people as talent reserves.
At present, the company has built its own pharmacies in the core areas of Beijing, Shanghai, Shenzhen, Hangzhou and Guangzhou. Since the company directly connects with the pharmaceutical companies and cuts the intermediate links, the price of similar drugs will be 30% to 40% cheaper than pharmacies. %, the corresponding profit margin will also increase.
Nuggets "young" market
"In a period of time, the young people and their medication needs will be our most important job." Gao Yue told reporters.
Data from Fast Show that the current user composition is basically urban white-collar workers and young users, the drugs purchased are mainly dominant symptoms: such as heat-clearing and detoxification, cold fever, throat, cough, etc., the address of the distribution is mostly office office .
Gao Yue believes that these data reflect one of the most common user scenarios: the illness is lighter, not to leave, but it will affect the work, and can accept one hour to deliver the drug to the door.
Gao Yue told reporters that according to their investigation, most people go down to the pharmacy to buy medicine, usually it takes more than half an hour. In the demand analysis of the user's medication aging and the efficiency of the actual operation, 1 hour is a "balance point" that can meet the actual needs of the delivery and meet the needs of the consumer at the same time.
But not only the fast family, in fact, after the fast party, most of the similar companies entered the drug delivery market, they also slogan for one hour delivery, and even the quick drug even further proposed the slogan of 28 minutes to deliver the drug.
Recently, Renhe Pharmaceutical announced that it will build a FSC (Great Health Service Factory Store) system, "consumer-centric, through the Internet, a remote factory group, doctors, pharmacies outside the door, a network, through online and offline medical care, medicine The integration of medical insurance and major health services, the implementation of the NS standard for medical health services, to provide patients and doctors with real-time, dynamic, caring, convenient, fast and comprehensive services."
According to the information already published, Dangdang Express Medicine is accelerating cooperation with major portals and platforms, from Chunyu doctor to public comment network, 360 life navigation, and then to the three big take-out apps, stepping up to obtain traffic and enhance user stickiness.
Guo Fanli, research director of China Investment Consulting, believes that the five pharmaceutical commercial logistics companies under the Renhe Group can provide continuous support for the fast delivery of jingle fast drugs, which also represents a trend of increased competition in the future drug delivery market.
Previously, the drug also announced the acquisition of tens of millions of yuan of financing, the US group's US group take-out, etc. also began to have actual actions in the field of drug delivery.
According to statistics from the State Food and Drug Administration, from 2006 to 2013, the total number of pharmacies in China increased from about 320,000 to 430,000; but the number of single-pharmacy service users has dropped from more than 4,100 to about 3,000. And chain pharmacies are growing slowly – the drug delivery market is essentially a further resource integration of the existing retail pharmacy industry.
"Users go to the offline pharmacy to buy medicine, and no information is left. Then he is equivalent to a new user every time, and can't carry out any extension service for him." Ren Bing, founder of the drug, believes that the drug application It is never a simple logistics distribution. With the accumulation of user data, the value of the online platform lies in the ability to carry out a series of value extensions such as health management.
"We want to do a deeper breakthrough in Beijing first, and increase the market share of about 10% to 30% now." Gao Yue told reporters.
Source: First Finance
As a professional supplier of medical apparatuses and instruments, Suzhou Medtion International Trade Co., Ltd. is located in Zhangjiagang City, Jiangsu Province. We are wholly owned subsidiary of Jiangsu Redleaf Medcial Equipment Co., Ltd who is a professional Medical equipment producer for 30 years. We specialize in developing and producing stretchers,anti-coronavirus products, first-aid product, Funeral Products, ward products, Diagnosis Device, emergency rescue product and so on. We supply one stop purchasing of Medical Equipment for all overseas customers. Our products can be made in accordance with customers' requirements. With advanced technology, scientific production equipment, reliable product's quality, conform contract, stable credit and excellent service, we have got the production aptitude and passed all quality authentications successfully. We warmly welcome you to cooperate with us.
Operation Room Equipment,Medical Binocular Magnifier,Operation Bed,Operation Instrument
Medton Medical , https://www.medtonmedical.com