Although Internet medical care cannot be a real industry at this stage, there are still opportunities in many market segments. But which market segments have more opportunities, and where are their development paths and breakthroughs?
In essence, the market realized in 2014 that the lack of payers is the biggest bottleneck in China's Internet medical care. However, for the payer, the market is not very good, thinking that if the payer is in good shape, it can still operate according to the current model. As everyone knows, once the payer really enters the market, the overall market structure and the original development logic will completely change. In the article "C-end-oriented Internet medical failure", there is a more detailed analysis of this, whether it is the user's access, the source of income or the synergy of the service side, the entire market is first controlled by the payer, and requires the medical institutions to cooperate. In this way, the Internet has developed into a new type of service tool that effectively serves the needs of payers.
But the difficulty in the Chinese market is that medical insurance, the largest payer, has very weak control over the entire market and has no ability to direct the market to act according to its own intentions. Therefore, on the surface, if you want to develop business oriented to the B-end, the path of Internet medical development will be broken. However, if you enter various market segments, chances are not lacking, but it may be premature to have a large number of companies in the short term.
First of all, along the line of medical reform, in the context of medical control fees, grading diagnosis and treatment and reduction of drug expenditures are still the main theme of the policy. The triage emphasizes the sinking of the overall medical service resources and passenger flow, and the sinking of the passenger flow depends on the service capabilities of the grassroots, from the doctor's regulation to continuous education to third-party testing and telemedicine . They are effective tools and means of strengthening the grassroots.
Due to the policy requirements for regulation, from medical schools to hospitals, the educational needs of the subjects are very strong, and it is very effective to develop a complete training system through online. At the same time, because the ability of grassroots doctors is weak, the original training methods have been unable to adapt, and the demand for long-term training will increase greatly in the future, which is a good opportunity for third-party service companies. Third-party testing, especially through remote methods, can effectively improve the basic medical services capabilities, such as remote ECG, telepathology and remote reading. The remote consultation is a direct and strong grassroots method. Although doctors can strengthen their service ability at the grassroots level, they lack long-term running-in, while remote consultation and long-term guidance are more efficient and direct.
ZHEJIANG SHENDASIAO MEDICAL INSTRUMENT CO.,LTD. , https://www.shendasiaomed.com