After Alibaba Health took over the electronic regulatory information for pharmaceuticals, it quickly launched related Internet products. The original referee played the next game, how do the players mix?
In response to the business conduct that the company may implement, the State Food and Drug Administration emphasizes that all data information of the drug electronic supervision code belongs to the bureau, and neither party can use it for commercial services.
Before the Spring Festival of 2015, a marketer visited Chen Yonghong, the general manager of Guangdong Zhongsheng Pharmaceutical Co., Ltd., and hoped to use the data to design a market solution for the listed pharmaceutical company.
“This is the data of our company?†Chen Yonghong felt incredible when he saw the plan, because the data used in the program, including the batch, flow and quantity of various drugs, came from all beings, but Chen Yonghong never saw it.
Chen Yonghong said that the data came from Ali Health, which has mastered the national drug regulatory information, which made him worry about the information security of the company. In fact, most of the pharmaceutical companies in China do not systematically control where the medicines they produce go. According to the regulatory requirements of the State Food and Drug Administration (hereinafter referred to as the State Food and Drug Administration), these data are stored in a database called the “Electronic Drug Regulatory Networkâ€, which is hung on “Alibaba Cloudâ€.
During the "two sessions" in 2015, Xie Zilong, the deputy of the National People's Congress and the chairman of Hunan People's Pharmaceutical Co., Ltd., publicly recommended to the State Food and Drug Administration that the electronic regulatory information for drugs involves national security. "The electronic electronic code system should be immediately stopped by the enterprise." The spearhead pointed to Ali's health in the pharmaceutical industry.
In fact, in this big data game in the pharmaceutical industry, what really makes the “athletes†of chain pharmacies and pharmaceutical companies uneasy and panic is that one day they will compete with “referees†like Ali Health.
In this regard, the State Food and Drug Administration emphasized in an interview with reporters that all data, documents, information and records collected, generated and stored by the drug electronic supervision code are owned by the bureau. “No one can use it for commercial servicesâ€.
Referee player protest
"As a referee, you should not play the game." Xie Zilong repeatedly emphasized this point.
The electronic supervision of drugs is equivalent to the “electronic ID card†of drugs, and the regulatory authorities hope to achieve full monitoring of drug production, circulation and consumption.
Since 2006, the data platform of the "Electronic Drug Regulatory Network" has been operated by CITIC 21st Century. In January 2014, Alibaba cost 1 billion yuan. Holding CITIC 21st Century Company (the company's stock was renamed Ali Health) made the pharmaceutical company wary that Ali Health soon launched related Internet products.
In July 2014, Ali launched the “Drug Safety Plan†in mobile Taobao and Alipay wallets; in November of the same year, “Ali Health†App was launched, including “Drug Safety Identificationâ€.
On these platforms, users can quickly check drug usage, contraindications, production batches, and drug flows by scanning the regulatory code on the kit.
Drug manufacturers do not know who their drugs are sold to, but the data platform operator Ali Health, but can launch mobile Internet products in a short time.
"The current situation shows that even if it is not directly profitable, Ali Health will use the data to evolve a profit model." Chen Yonghong said.
For this reason, Xie Zilong wrote "Proposal on the Unified Management of Drug Electronic Supervision System by the State Food and Drug Administration to Ensure Information Security" and brought the "two sessions" in 2015.
As shown in the title, Xie Zilong suggested that the State Food and Drug Administration should take back the management authority of the electronic drug regulatory code system, stop the mandatory enterprises from uploading data to the electronic supervision platform, and openly bid for a “cheap†management model.
"I reflect the opinions of the industry, not my personal opinion." Xie Zilong told reporters at the symposium on the "two sessions" of the medical industry held on March 4, 2015.
Unlike the representative of the pharmaceutical company in suits and suits, Xie Zilong took the civilian route: he wore a deep purple hoodie and a pink shirt, and strictly controlled the speech for 5 minutes, no more and no less. At the same time, he also did not forget to emphasize the support of the big people in the industry: "There were several people from the two meetings who came over and said to me: 'Oh, your opinion is very good, we have to mention it.'"
In order to print electronic surveillance codes on the kits, companies must install conveyor belts and reading processors on the production line, and install valuable software to hire specialized staff.
"I am very optimistic about Ali Health, and now I support Xie Zilong." Guo Shengrong, chairman of Hebei Xinxing Pharmacy Chain Co., Ltd. said. Emerging is the first chain pharmacy in Shijiazhuang to use electronic surveillance codes, and has other cooperative relationships with Ali Health.
The pharmacy has troubled the drug company
“Because of government administrative orders, companies spend money on electronic regulatory codes. But all information is handed over to another competing company. Should this be approved by the company that provides the data?†Questioning the pharmaceutical company, “E-pharmaceutical manager†The producer Guo Yunpei summed up this.
In fact, most of the attacks were pharmacies in the circulation field, and the pharmaceutical companies in the upstream of the industrial chain have "abandoned resistance."
"This is not to mention anymore." Liu Xinhui, chairman of Sichuan Kelun Industrial Group, told the Southern Weekend reporter that "it was a very important issue eight months ago, but it has now been resolved."
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