The capital market is popular with mobile healthcare , and a large number of VC/PE venture capital ventures are targeting this area, and the focus of capital is to boost this industry.
After the two sessions, mobile Internet has become one of the biggest hot spots in the capital market, and mobile medical care combined with mobile Internet has become a hot spot in the hot spot.
In 2014, it was called the first year of mobile medical informationization . New carriers such as wearable devices, teleconsultation, and medical big data platforms were established. New mobile hospitals, future hospitals, air hospitals, small micro hospitals, etc. The concept is endless.
New and old capitals
The mobile medical industry, which is regarded as the “next gold mineâ€, is rapidly emerging in recent years. A large number of VC/PEs have invested in this field: following the C-round financing of US$50 million in July 2014, in early September, Dr. Chun Yu is also good. The pharmacist reached a strategic cooperation and will provide online drug recommendation and drug purchase services directly to users; in mid-September 2014, Clove Garden won Tencent's investment of 70 million US dollars. In late September, Jiu'an Medical iHealth brand also received Xiaomi 25 million US dollars. Investment; last October, registered network also received Tencent's $100 million C-round financing, which is the largest financing currently available to domestic mobile medical companies.
As of the end of 2014, Tencent has arrogantly $170 million, and has entered the clove garden and registered network. Ma Huateng's ambitions in the mobile Internet medical field are well known. On December 7, 2014, QQ Health Center debuted. After users access the mobile QQ health center through wearable devices, users can view their health status in real time through the open health management social platform.
However, nowadays, I have the ability to work with Tencent, only to enter Alibaba on the Wall Street [microblogging] - from Tmall [microblogging] medical museum to Alipay [microblogging] holding hands with Neptune, then to Ma Yun [microblogging] The ultimate killer in the future - Alibaba has always wanted to open the door to mobile medical care. On December 5 last year, Ali Health's first product, "Ali Health Client," surfaced. Through the mobile phone client, the user can upload photos according to the prescription issued by the doctor, and the social pharmacy responds to the electronic prescription by means of market bidding, and the user selects the merchant that supplies and distributes the medicine according to factors such as price, service, brand and the like.
However, in China, the giants who are eyeing the mobile medical field are by no means Internet giants such as Tencent and Ali. Erma wants to separate the domestic mobile medical and health field alone. Xiaomi Leijun [microblogging] I am afraid I will not agree first. Jingdong Liu Qiangdong may also have opinions. Of course, Li Yanhong of Baidu [microblogging] will not sit on the second horse. The field of medical health talks and laughs. In February of this year, Suning, Gome, and Dangdang also expressed their willingness to intervene, allowing them to own three acres of mobile medical care and enter the mobile medical field.
Obviously, mobile medical has stringed up a long industrial chain. In this industrial zone, there are long-sleeved dances of traditional medical service providers, as well as the vertical and horizontal of IT giants, as well as the venture capital, and mobile operations. Businesses, data companies, insurance companies and many other companies are gearing up.
At the 4th China Healthcare Industry Investment and M&A Conference in December last year, Qingzheng Chairman Ni Zhengdong [Weibo] said that China’s growing aging trend, the number of elderly living alone is increasing, and the continuous increase in labor costs will be mobile medical growth. The rich foundation, mobile Internet and medical health will become the two industries most concerned by investors, and as an intersection, mobile medical will usher in huge development opportunities in the next 3 to 5 years. According to IDC's top ten IT trends in China's healthcare, mobile healthcare will be one of the key IT systems for medical institutions in 2014-2017. At present, developed countries such as the United States and Japan have taken the lead in mobile medicine, and different business models have sprung up, such as Epocrates and WellDoc. In China, the concept of mobile medical care began to be discussed in 2012. Nowadays, mobile medical companies such as clove garden, spring rain, daytime, and apricot forest have begun to explore the industry and achieve certain achievements. With the gradual rise of wearable smart devices, the combination of hardware and software for mobile medical care is bound to trigger the next market explosion.
At present, the most highly sought after capital is the concept of wearable mobile smart devices. Internet medical experts point out that among the functions provided by wearable devices, health management and medical detection functions are undoubtedly the most rigid and most revolutionary. On the demand side, more and more young consumers are beginning to focus on health management, and the increase in aging and chronically ill patients has increased the need for real-time detection and remote monitoring of wearable devices. The wearable device manufacturers at the supply end are also actively using wearable mobile devices as data interaction centers, providing mobile intelligent cloud services for patients, collecting and building large databases, and exploring more model innovations based on patient data, such as hospital diagnosis and treatment. For doctors to assist decision-making, timely intervention for insurance companies, reduce premiums, etc. Therefore, the wearable segmentation field will have more and more imagination in the future.
According to data from Ai Media Consulting, the scale of China's mobile medical market reached 2.8 billion yuan in 2014. By 2017, it will exceed 12.5 billion yuan, with a compound annual growth rate of over 70%. The Zhiyan Data Research Center is more optimistic. The data provided by it shows that by the end of 2017, China's mobile medical market will reach 15 billion yuan, of which the market size of wearable medical equipment is about 4.77 billion yuan.
Mobile medical care will be an important form of global medical care in the future
From portable blood glucose monitors to remote web-based consultations to community-based medical professionals who develop and implement daily treatment plans for patients with chronic conditions... Mobile healthcare is everywhere today.
The International Health and Health Member Organization HIMSS defines mobile health as: mHealth, which provides medical services and information through the use of mobile communication technologies such as PDAs, mobile phones, satellite communications, smart medical wearables, etc., including remote Patient monitoring, video consultation, online consultation, personal medical care equipment, wireless access to electronic cases and prescriptions.
The role of mobile medicine is obvious and far-reaching. First, mobile medical treatment is more convenient for the treatment of the elderly population (especially the treatment of chronic diseases such as diabetes, cardiovascular disease, asthma, arthritis). Secondly, mobile medical treatment can effectively improve the treatment of patients with intermittent treatment and delay in medical treatment; Mobile medical equipment can monitor the patient's treatment effect through equipment, instead of relying on the patient's self-judgment; through mobile medical treatment, experts can realize high-definition video network consultation, guidance surgery, etc. on-site and off-site. At present, the main applications in the domestic mobile medical service field are: distance education and training, remote data collection, remote monitoring and management, collaborative diagnosis and treatment for medical technicians, disease and epidemiology transmission tracking and diagnosis and treatment, and chronic disease and health management support. .
For example, Tencent is currently building a micro-medicine platform. It plans to open up with WeChat and QQ, so that hospital doctors can provide convenient medical services for registered websites, WeChat and QQ users. In June last year, WeChat launched its first “full-process clinicâ€, which made the treatment of the elderly population more convenient. It can also monitor the treatment effect of patients through smart wearable devices.
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