The arrival of the "Internet +" era has injected vitality into the traditional medical industry. Internet companies and traditional pharmaceutical companies have clearly seen the transformation of the medical industry, actively explored new business models, and shared a new round of Internet medical feast. Internet medical treatment can effectively solve the problem of information asymmetry and unreasonable allocation of medical resources. By optimizing the medical service experience, changing the health management method, docking the needs of doctors and patients, greatly improving the quality and efficiency of medical services, enabling patients to enjoy convenient, affordable, full-cycle Medical services.
Internet medical direct hit "pain point"
In recent years, the Internet has rapidly penetrated into all levels of the economy and society. Open platforms, O2O (online and offline integration development), C2B (consumer-to-business), P2P (peer-to-peer) and other new business models are emerging, and in e-commerce, finance, The field of consumer Internet such as car rental has proven to be effective. In the future, the Internet will continue to advance in all walks of life. The traditional business model of traditional industries has to be changed. In particular, the medical industry with “more pain points†and “larger opinions†will soon be at the forefront of this revolution.
The domestic economic and social development situation also requires innovation and innovation in Internet medical care. China's population aging situation is severe. By 2030, China's population over 65 is expected to reach 223 million. The existing medical resources and their allocation methods are difficult to adapt to development needs. Correspondingly, the health awareness and consumer demand of Chinese citizens are constantly increasing. Consumer health care spending is expected to triple in the next five years, reaching 8 trillion yuan.
The Chinese government agrees that it is of great significance to use the Internet thinking to promote the reform of the medical industry and achieve equalization and generalization of medical services. The Third Plenary Session of the 18th CPC Central Committee pointed out in the "Decision" that it is necessary to make full use of information technology to promote the vertical flow of quality medical resources and strengthen the integration of regional public health service resources. In the future, under the impetus of deepening the reform of the medical industry, the "Internet +" action plan, and the "13th Five-Year Plan", the Internet medical industry will renew its vitality.
Big data is the core of industry resource integration
China's Internet medical industry maintains a rapid growth trend, and the characteristics of the sunrise industry are remarkable. In 2014, the overall size of China's Internet medical market reached 11.39 billion yuan. It is expected that the overall market size in 2017 will reach 36.53 billion yuan. The market investment and financing remained highly active. In 2014, there were about 103 domestic Internet medical industry financing events, and the disclosed financing amount was 14.18 trillion US dollars. In the second quarter of 2015, the company continued to maintain a high growth rate of 78%.
The Internet medical platform has become a battleground for the Internet giant. In the future, it will form a "two hubs" for connecting and supplying with hospitals. The competition of the Internet giant in the vertical segmentation field is not only a one-stop move, but also does not advance, the comprehensive platform loses users in one field, which will weaken its overall competitiveness. Therefore, all parties will spare no expense to earn money and drink for the future. Realize value-added services and reverse charging models to lay the foundation.
Tencent has spared no effort in investing in the Internet medical platform. Last year, the strategic investment in clove gardens and registered networks robbed online medical resources. This year, based on WeChat, we launched “smart hospitals†in conjunction with major hospitals. Currently, 100 hospitals across the country have launched WeChat. The procedure is attended by more than 3 million patients, and the average patient saves 2 hours of medical treatment. Another giant, Alibaba, launched the cloud hospital platform to implement online management of medical processes, and it has a bottom-up development path with 180,000 local and community “small clinicsâ€. The promising Internet medical platform has received great attention. In the second quarter of this year, Internet medical application platforms such as Good Doctor Online, Apple, and Huakang Mobile Medical received more than RMB 20 million in financing and became a winner in the capital market.
The competition for medical e-commerce platforms is in full swing, and the Internet and pharmaceutical industries are landing on the beach. In the case of over-the-counter drugs, medical e-commerce has developed rapidly, and users can complete the purchase process through the e-commerce platform, obtain drug information, and obtain drugs through offline logistics. Alibaba is based on its own e-commerce advantage and accelerates the practice of medical dreams. Last year, CITIC established Ali Health in the 21st century and obtained the third-party online drug sales qualification. This year, it reached a strategic agreement with Baiyun Mountain to realize the advantages of Ali network platform and Baiyunshan pharmaceutical products. The strong combination of sales resources advantage; other giants such as Jingdong teamed up with Shanghai Pharmaceutical to launch “Pharmaceutical Mallâ€, Baidu to create “medicine directâ€, and No. 1 store to establish “medical hall†to seize the market.
In terms of prescription drugs, the parties expect that the new version of the "Internet Food and Drug Administration Supervision and Management Measures" will release online sales of prescription drugs. The "online prescription form" of O2O mode has become the key to solving the problem. Online prescription certification and offline drug withdrawal can solve the problem of online purchase and sale of prescription drugs. At present, Ali Health tries the “prescription drug upload + bidding†model to achieve large-scale transactions; Jingdong tries regional cooperation and signs an agreement with offline pharmacies to actively deploy offline resources. Traditional pharmaceutical sales chain companies such as Jiashitang and Jiuzhoutong are also actively deploying to capture this rare transformation opportunity.
Big data is at the heart of resource integration in the healthcare industry. According to the McKinsey report, the health care industry is effectively using big data, which can reduce costs by 8% and create more than $300 billion in annual output. The design of Baidu Health Cloud is very typical, including the three-layer architecture of the sensing device layer, the cloud computing layer, and the health service layer, covering new technologies such as the Internet of Things, mobile Internet, cloud computing, and wearable devices. Google has boldly explored scientific research, launched the center project to find early signs of heart disease and cancer; launched Google Health to connect with a large number of pharmacies, clinics and laboratories in the United States to establish a mass medical data archive. Wellpoint, the largest medical insurance company in the United States, has also begun to use IBM's supercomputer "Watson" to help diagnose the disease. It has already served 70 million people, greatly improving the cure rate of cancer patients.
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