Mobile medical care , telemedicine , Internet medical care ... Nowadays, there are so many names in online medical care, which actually reflects the fierceness of the Internet + medical field, the influx of multi-party enterprises and the seizure of the market.
Contacts: Mobile Internet and Big Data
With the introduction of a series of policies such as “information consumptionâ€, “health service industry†and “population health informationization†formulated by the government and relevant authorities, China’s mobile medical industry has developed rapidly, smart medical, mobile medical, mobile health, Internet medical, etc. The concept accelerated. At present, there are more than 2,000 mobile medical apps of all kinds, and mobile medical applications have achieved remarkable results in large and medium-sized hospitals in China. The application of mobile medical care in mobile nursing, mobile ward round, telemedicine, electronic medical records, drug management, mobile office, etc. It has become more and more popular and has been gradually applied to various aspects such as rural and remote mountainous areas, medical and health services, and elderly and health services.
2014 is the first year of mobile medical care, and various models and various competitions have arisen. It is predicted that China's mobile medical market will reach 2.5 billion US dollars this year, and the risk investment in this field will double. From the beginning of this year to the present, the medical APP is in a blowout state, and more than 100 APPs are online. The services are basically divided into online consultation, registration, and drug sales.
When mobile health is hot, it is precisely the time when global information technology is developing: cloud computing, big data, internet of things and mobile internet. At the beginning of this year, China proposed the strategic role of "Internet +" for the country's economic development. The United States proposed precision medicine in February, and Germany once again promoted its industry 4.0 and digital economy models in March. These new concepts have been proposed in the national health. Wang Youcai, deputy director of the Statistics Center of the Planning Commission, appears to be the beginning of the "stunning" of information technology and information technology.
Wang Youcai believes that "Internet +" medical care is a milestone in the direction of smart medical development. The direction of this milestone is to optimize medical care. Accurate medicine refers to how to use current data collection, data analysis technology, and people's understanding of medical science to develop accurate and accurate treatment plans. Mobile Internet technology helps data collection and solve the problem of poor information acquisition. Big data technology helps data analysis and mining. He used the newly launched blood glucose meter + APP of an instrument company as an example. The traditional way is that patients go to the hospital for medical treatment and testing. The way to obtain information is intermittent and inaccurate. Now, after the blood glucose meter is connected to the APP application, a patient can be given. The condition is linked and the information obtained is more accurate.
The essence of "Internet +" medical care is precision medicine, which is an indispensable technology to help achieve precise medical care. Jiang Xin, Director of Solutions, Greater China, Tianrui, explains how big data is used in mobile healthcare. Data on health care, such as genetic data, mobile medical data, health care data, wearable device data, family health history data, public health Data, combined with other data such as climate, location and other information, through reasonable means of integration, the use of analytical algorithms, mining important information for patients, doctors, researchers. How do some of the data come from? For example, the patient accesses the hospital's registration information, health information, doctor information, etc. through the mobile network. The network between them looks very simple, but if the mobile Internet is bigger in the future, all the ecosystems will be Participants are added, such as pharmacies, regulators, hospitals, social security, health care, etc., so the link between the aggregated data and the data is surprising. Countries with advanced medical technology such as Korea and Japan can achieve blood test urine test through APP application. They also started from the consumer Internet and slowly penetrated into the industrial Internet, namely "Internet +".
Pain point: multiple preparations are not sufficient
In the "Internet +" era, how to explore telemedicine services? What are the pain points?
Although China's annual budget expenditure for the medical industry has reached 400 billion yuan, the expenditure on informationization has only 400-500 million yuan. The president of Xinmao International said that the doctor has been looking for a pain point in the hospital. Although the patient's self-medication through the Internet is simple, after completing the online consultation and online registration, some pain points are solved, but once they enter the hospital, they will still I have a problem with a second visit. For example, large hospitals are less concentrated, small hospitals are scattered and so on. "In the past, it was said that telemedicine was unsuccessful. The reasons were due to the lack of doctors and experts, institutional restrictions, medical insurance difficulties, drug delivery, etc., but I think that in the past 10 years, the backwardness of China's medical informationization is the cause of pain points. Integrating data. The coverage of telemedicine is very low, only 15%. Telemedicine is the process of refactoring the system and the process of redistributing the benefits of the medical process," he said.
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