With the country's policy of multi-point practice, grading medical treatment, and standardized telemedicine relaxation, domestic and international medical Internet investment has increased substantially, and many innovative applications have begun to be promoted on a large scale. In 2014, it was called the “first year of Internet medical outbreakâ€. .
2015 is the final year of the 12th Five-Year Plan for Health and Wellness. It will also be the year of the 13th Five-Year Plan. The giants of the Internet medical industry have laid a deep foundation during the year to lay a solid foundation for future development.
After the Great Wall International Health Forum at the end of 2015, after witnessing the construction and layout results of the Internet medical industry, the industry people were surprised to find that more on the Internet and mobile, all medical treatments ultimately have to be attributed to the offline.
Unmoved data, stay offline
After a round of blowout development, the number of existing medical apps has exceeded 10,000, and there are many wearable devices, but the personal data that these tools can collect is of little clinical significance. More medical services cannot be provided by existing mobile means. This is "medical sometimes does not move."
Li Tiantian, founder of Lilac Garden, said: If you can move, you can move, move without moving, just dock the data. Mobile medical care has evolved to connect medical care. Connecting medical care is to connect the data in devices, systems and platforms to provide more accurate services to patients. The collection, integration, operation, analysis, and subsequent patient services of data are inseparable from medical institutions, governments, and insurance companies.
The Lilac Garden Clinic is trying to connect medical care. The clinic itself only conducts testing, analysis, medicine and insurance are all handed over to professional companies, and the clinic interface is connected to the WeChat end, enabling the detection data to be imported from the line to the offline.
Wang Licheng of Huali Group, Zheng Jie of Shulan Medical, etc., are also setting up their own offline medical institutions to complete the important layout of the medical system.
Unable to provide services, put them offline
The pharmaceutical industry giant Huali Group has been committed to the "improvement of the quality of life of Chinese people", and is now focusing on resources to create a "big health business ecosystem." I hope that by using Internet thinking, we will re-integrate medical resources to meet the needs of users, and achieve graded diagnosis and treatment.
Complementing and cooperating with the existing “three-level medical systemâ€.
Wang Licheng, Chairman of the Board of Directors of Huali Group, said that the “Healthy Business Ecology Circle†will take health health management, major illness, chronic disease, maternal and child rehabilitation management, and home-based care management as an entry point, but at this stage, health care wants to be completely online. It is difficult to get on. Through the construction of community service stations, Huali provides medical services as the main framework, providing on-site services as much as possible, releasing the time spent by patients on the way to the hospital, and handing over the offline experience and physical network to doctors.
"Look at this" Gu Gaosheng, the founder of China Medical Network, has a deep understanding of this. Chinese medicine pays attention to "seeing and asking", and "just look at it" is in the cooperation with offline medical institutions to achieve "a thousand miles" and lines. On the "Wang Wen asked to cut", let the patient see the old Chinese medicine doctors at home. By setting up a network clinic in the outpatient department of the hospital, the local doctors will make a "snap and ask", collect data, and then find out the old Chinese medicine doctor who is best at treating such diseases in the "Look at this" platform. Prescription, local outpatient doctors review the drug after taking the prescription, and build an O2O special needs service mode that is linked online and offline.
Under this model, the goal of enjoying the national famous Chinese medicine service in the primary hospitals is realized, and the offline medical institutions are effectively introduced into the operation of the online platform to promote the informationization process of Chinese medicine.
Solve the contradiction between doctors and patients, online OR line?
"There is a common phenomenon in the Chinese medicine industry. Patients will pick the most famous hospitals. The most famous doctors come to see the doctors. This is the reason why the top three hospitals are overcrowded. Even if they are state-level old Chinese medicine practitioners, they have to deal with one or two hundred patients a day. The time allocated to each patient is only a few minutes. Sometimes, even if you don't know what the disease is, you must prescribe it. How can you treat the disease well?"
Gu Gaosheng said, “Look at this†Guomao.com has intelligent medical guidance functions to help patients match the Chinese medicine practitioners who are most suitable for his condition, and through a complete electronic medical record, doctors can see the previous medication and treatment every time they see a doctor. The law records greatly shorten the time for doctors to look good.
In the offline clinic with the "Look at this" platform, the patient's average consultation process is 25 minutes, and the shortest time is 20 minutes, which enhances the communication between the patient and the doctor, and invisibly reduces the contradiction between doctors and patients. rate.
Dr. Zhang Qiang, founder of the China Medical Doctor Group, said: “Patients interact with doctors on the Internet first, and then see the disease. The possibility of doctor-patient disputes is greatly reduced. See your patients have established a trust relationship before the visit. If there is no trust at all On the basis of this, especially when the doctor hits the affected person for three minutes, it will increase the risk of contradiction between doctors and patients."
The views of the two seem to be contradictory, but the essence is to allow doctors and patients to communicate fully to resolve contradictions. It is just that “seeing this†puts communication in the offline clinic, and Dr. Zhang Qiang has more through the Internet platform, causing communication. The difference in form.
Whether it's building a medical institution on its own or working with an existing medical institution, the layout of Internet medical professionals has made a lot of effort to get online. As the leaders of Hangzhou Greentown Hospital said in the discussion at the meeting: "In the final analysis, medical treatment still has to return to the hospital." The current status of Internet medical care relying on offline institutions will continue for a long time.
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