The spring of mobile medicine is here.
According to PwC's assessment report, by 2017, the global mobile medical market will reach $23 billion, and China is expected to reach $2.5 billion.
2015 is the last year of China's "Twelfth Five-Year Plan", and it is also a year for the medical and health industry to "smack the city", but the field of "Internet +" is even more raging.
At present, whether it is a medical device manufacturer, a pharmaceutical company, or a medical e-commerce platform, it has begun to make a big splash in the mobile medical field. This also makes the mobile medical industry, which was originally in the process of fragmentation, begin to enter an integrated development. In the mobile medical industry in 2015, financing has become a commonplace, and some mobile medical platforms have begun to explore the profit model and development model.
According to the "2014 Blueprint for the Development of China Medical Materials Association", China's mobile medical APP has developed rapidly, and has reached more than 2,000 models at this stage. It is foreseeable that mobile medical care will become a positive driving force for China's medical and health reform in the next few years. It will continue to heat up and usher in a spurt development.
Capital enclosure
At present, the speed of capital influx of Internet medical care is accelerating. Take the most-funded registered network as an example, its valuation has reached more than 1.5 billion US dollars. A week ago, Ping An’s doctor, Ping An’s doctor, was planning an A round of financing. The company’s valuation is expected to reach 3 billion to 4 billion US dollars.
In addition, the industry's highly exposed Dr. Chun Yu's C-round financing amounted to 50 million US dollars, and the clove garden received Tencent's 70 million US dollars investment. In the case of medical treatment, 160 only received a $160 million Series B financing in May 2015.
On December 15, 2015, the medical treatment 160 successfully landed on the National Small and Medium Enterprise Share Transfer System (“New Third Boardâ€). The stock name was Ningyuan Technology, which marked the official birth of the first Internet medical industry in the Mainland.
Despite the total revenue of 33 million yuan in the past three years, the loss of more than 40 million yuan in three years has put pressure on enterprises. Between 2013 and 2015, the operating income of medical treatment 160 was 12.682 million yuan, 13.8101 million yuan and 7,976,900 yuan respectively, but the loss was increased year by year. In the first half of 2015 alone, the loss was 17.81 million yuan.
However, Luo Ningzheng, the founder of Medical Doctor 160, is obviously very optimistic about the future prospects of his company. Luo Ningzheng publicly stated in the Internet medical media group that by 2016, Ningyuan Technology will be able to achieve a revenue of 100 million yuan by simply realizing the flow of the medical platform 160.
It is reported that the medical treatment 160 was established in August 2009. It is an appointment registration and guidance, consultation and evaluation platform. It is also the official appointment registration website of Shenzhen Health Bureau and Dongguan Health Bureau.
However, for the registration of this traffic, the medical treatment 160 can not be used as an exclusive monopoly source. In the industry, Internet medical companies such as registered network, health road, and interesting hospitals are registered with a large number of hospitals. In addition, there are some small cities. Internet companies of all sizes are doing registration, and some operators are also occupying the source. From the hospital's point of view, it is not willing to see one or two Internet companies monopolize their source. Therefore, using the source as the resource base is not one of the barriers to the Internet medical industry.
Compared with medical care 160, the registered network (now renamed “Micro Medical Groupâ€) has been connected with the information systems of more than 1,300 key hospitals in 23 provinces across the country, with over 50 million registered users and 150,000. Experts in key hospitals. In 2011~2013, the cumulative number of patients served by registered network was 6.5 million, 28 million, and 72 million.
In this regard, Luo Ningzheng told the "China Business News" reporter that enterprises with registration as the entrance need to have the ability to connect the two ends, one end is connected to the hospital, and one end is the connection line. Only when the number of users reaches a certain scale can the three sections of service hospitals, patients and doctors be opened. The completion of a series of procedures such as pre-hospital registration, in-hospital consultation, in-hospital payment, and diagnostic information push can form barriers to the medical vertical system.
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