Baidu Internet Medical Layout Overview: 谩骂天天飞?

Baidu Internet Medical Layout Overview: 谩骂天天飞?

Baidu, as the latest one among the three major Internet giants in China, is the most criticized and embarrassed, and one of the major components is related to medical care .

Baidu Internet Medical Layout Overview: 谩骂天天飞?

As everyone knows, Baidu is a search-based company, so almost every industry has launched an unprecedented spark through the small search box and the Internet. Medical treatment is no exception. Under the influence of Baidu, the information about medical treatment is flying all over the sky. Under the impact of the Internet, the sensitive industry of medical care has been seriously challenged by authority and professionalism. Baidu has also been questioned and accused.

Therefore, for Baidu, the first priority is to change the unprofessionality of medical information .

In 2010, Baidu cooperated with the medical information platform “Good Doctor Online” and invited thousands of chief physicians from the top three hospitals to compile medical entries.

Two years later, in September 2012, Baidu Encyclopedia launched the “Rainbow Project” to lock up 40,000 common medical encyclopedia entries, and handed the editorial revision rights to the certified authoritative experts, while ordinary users will not be able to participate. edit.

Half a year later, in May 2013, Baidu and the National Health and Family Planning Commission's clinician science popular science project only designated website - Wikipedia famous medical network, China Academy of Medical Sciences Health Science Research Center reached a strategic cooperation. The content of the cooperation is to organize the authoritative academicians and more than 100 experts of the well-known top three hospitals in the country, and jointly compile the Baidu Encyclopedia disease entry to help users obtain authoritative medical information through Baidu search.

At the same time as the launch of the "Rainbow Project", Baidu also tested the online medical field for the first time.

In September 2012, after two years of online medical cooperation with the doctor, I held hands again. This time, it mainly promotes the high-quality and authoritative medical content of the good doctor platform to users, providing users with one-stop quality service such as medical knowledge, expert consultation and patient interaction.

Nearly one year later, on June 19, 2013, Baidu’s own online medical product “pre-medical intelligence consultation platform” was launched. This product mainly relies on Baidu to know the expert resources and case questions and answers, as well as the good doctor online, 39 health network, seeking medical advice network, question and answer network, child care network, China baby network, baby tree 7 medical health The data of the website helps users to understand the condition through Baidu's case base before medical treatment, to avoid blind medical treatment or delay in medical treatment. Some accidents are that the initial parameters of customized medical seeking diseases based on gender, population, and symptoms have not been found. Most of the answers are provided by netizens.

Baidu Internet Medical Layout Overview: 谩骂天天飞?

Initial product interface

Baidu Internet Medical Layout Overview: 谩骂天天飞?

Current product interface

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